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The best dog and cat nutrition starts with real meat, preserved at its highest digestibility. Freeze-drying makes that possible — RAWR makes it a reality.
Say goodbye to ultra-processed kibble and hello to real meat, freeze-dried.
85% real meat. 15% functional superfoods.
Real Meat. Lots of it.
85% meat. Premium cuts only — chicken breast, salmon fillet, beef flank.
Freeze-Dried. Never Kibbled.
Gently freeze-dried at frozen point, locking in 97% of nutrients and raw flavour they crave.
Just Scoop and Serve
Real food, ready in seconds. Straight from the pantry to the bowl. No prep, no mess.
Functional Superfoods, Handpicked by Vets
Blueberries for antioxidants. Salmon oil for omega-3. Pumpkin for fibre.
Freeze-dried is the single best way to feed your pet.
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Step 1
Prime-cut meat and superfoods. Ingredients you'd pick for yourself.
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Step 2
Freeze-drying locks gold-standard nutrition, raw flavour they're built to crave.
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Step 3
Ready in seconds - as easy as kibble. Just scoop and serve.
5.5x
more meat than leading kibble
95%
preferred to leading kibble in taste tests
97%
nutrient retention via freeze-drying
Us vs. Them
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Kibble | Frozen (Raw / Fresh) |
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| 85%+ Meat |
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| 97%+ Nutrient Retention |
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| No Fillers |
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| No Prep |
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| Safe, No Cont. Risk |
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Freeze-dried: 97% of nutrients, intact.
This is gold-standard nutrition.
Freeze-dried: 97% of nutrients, intact.
This is gold-standard nutrition.
FAQs
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In our taste tests, 95% of dogs preferred RAWR to leading kibble. Real meat smells and tastes like real meat — even picky eaters tend to come round. On the off chance your pet doesn't love RAWR, let us know and we'll make it right.
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Daily portions depend on your pet's weight, age, and activity level — each pack has feeding guidelines on the back. As a rough start, a 10kg adult dog typically needs around 140-150g of RAWR per day. Use our feeding guide → for a personalized recommendation.
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No fridge, no freezer required. Store in a cool, dry place — once opened, just reseal the bag tightly and use within the best-by window printed on the pack. That's the whole point of freeze-drying: shelf-stable real food.
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Gradually, over 7-10 days. Mix RAWR with your pet's current food, increasing the RAWR proportion daily until you're at 100%. Mild, temporary changes in stool are normal during a switch — it usually settles within a week.
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Every RAWR meal goes through a final safety step that eliminates the pathogens home raw feeders worry about — so you get the benefits of raw nutrition without the handling anxiety.
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Delivery times vary depending on your location, but we strive to get your order to you within 3-5 business days. You’ll receive tracking information once your order is on its way.
