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Cookie Policy

This Cookie Policy explains how RAWR Pet Food Ltd (“RAWR”, “we”, “us”, “our”) uses cookies and similar technologies on www.rawrpet.com (the “Site”), and how you can manage your preferences. It should be read alongside our Privacy Policy and Terms of Service.

RAWR Pet Food Ltd is a company registered in England and Wales (company number 16336478), with its registered office at 66 Paul Street, London, England, EC2A 4NA. If you have any questions about this policy, you can contact us at info@rawrpet.com or on +44 7380 709716.

1. What are cookies?

A cookie is a small text file that is downloaded onto your device (computer, phone, or tablet) when you visit a website. Cookies allow the website to recognise your device, remember your preferences, and improve your experience on return visits.

We also use similar technologies such as pixels, web beacons, and tracking scripts. For simplicity, we refer to all of these as “cookies” in this policy.

Cookies can be:

       First-party cookies — set by the Site you are visiting (in this case, rawrpet.com).

       Third-party cookies — set by other companies whose services we use, such as Google or Meta.

       Session cookies — deleted when you close your browser.

       Persistent cookies — stored on your device until they expire or you delete them.

2. Why we use cookies

We use cookies for four main reasons:

Strictly necessary: to make the Site work, including remembering your basket, processing payments, and keeping your account secure. These cookies are essential and cannot be switched off.

Functional: to remember your preferences (such as login details or language choices) and improve your experience on the Site.

Analytics and performance: to understand how visitors use the Site, so we can improve it. These cookies tell us which pages are popular, where visitors come from, and how the Site performs.

Advertising and marketing: to show you relevant ads on other websites and social media platforms, to measure the effectiveness of our campaigns, and to help us reach people who might be interested in RAWR.

Strictly necessary cookies are set automatically. All other cookies are only set after you give consent via our cookie banner.

3. The cookies we use

The tables below show the main cookies we use, who sets them, what they do, and how long they last. The exact list may change from time to time as we add or remove tools, but we will always update this page to reflect any changes.

Strictly necessary cookies

These are essential to the operation of the Site and cannot be switched off. They include cookies that keep you logged in, remember your basket, process your payment, and protect against fraud.

Cookie / Provider

Set by

Purpose

Duration

Shopify (e.g. _shopify_y, _shopify_s, cart, _secure_session_id)

Shopify

Power the storefront, keep your basket, manage checkout, prevent fraud, and secure your session.

Session to 1 year

Cloudflare (__cf_bm, cf_clearance)

Cloudflare

Protect the Site against bots and DDoS attacks, and ensure pages load reliably.

30 minutes to 1 year

Cookie consent (e.g. consent state)

RAWR / consent tool

Remember your cookie preferences so we don't ask you again every visit.

1 year

 

Functional cookies

These remember choices you make to give you a better experience. They aren't essential, but blocking them may mean parts of the Site don't work as smoothly.

Cookie / Provider

Set by

Purpose

Duration

Shopify customer account cookies

Shopify

Keep you logged in to your account and remember preferences such as your delivery address.

Up to 1 year

Subscription / loyalty cookies

Shopify / Lantern

Remember subscription preferences and loyalty programme status.

Up to 1 year

 

Analytics and performance cookies

These help us understand how visitors use the Site, which pages are popular, and how to improve performance. The data is aggregated and used in a way that does not directly identify you.

Cookie / Provider

Set by

Purpose

Duration

Google Analytics (_ga, _gid, _ga_*)

Google

Measure visits, traffic sources, page views, and how users move through the Site.

Up to 2 years

Google Tag Manager

Google

Manage and deploy tracking tags on the Site.

Session

Shopify Analytics

Shopify

Provide store performance insights such as conversion rates and top products.

Up to 1 year

Klaviyo (__kla_id)

Klaviyo

Track engagement with our emails and on-site behaviour to improve marketing relevance.

Up to 2 years

 

Advertising and marketing cookies

These are set by us and our advertising partners to show you relevant ads on other sites and platforms (including Facebook, Instagram, TikTok, and across the Google Display Network), and to measure how well our ads perform. They build a profile of your interests based on your visit to the Site.

Cookie / Provider

Set by

Purpose

Duration

Meta Pixel (_fbp, fr)

Meta (Facebook / Instagram)

Measure ad effectiveness, retarget visitors, and build lookalike audiences for advertising on Facebook and Instagram.

Up to 90 days

Google Ads (_gcl_au, NID, IDE)

Google

Measure ad performance, attribute conversions, and retarget visitors across the Google Display Network and YouTube.

Up to 2 years

Shop Pay / Shopify Audiences

Shopify

Power accelerated checkout and personalised advertising based on shopping activity.

Up to 1 year

TikTok Pixel (_ttp, tt_appInfo, tt_pixel_session_index)

TikTok

Measure ad effectiveness, retarget visitors, and build audiences for advertising on TikTok.

Up to 13 months

 

Some of the third parties listed above may also use the data they collect for their own purposes, as set out in their own privacy policies. We have no control over how third parties use this data once it is collected. Where we work jointly with a partner (for example, Meta in connection with the Meta Pixel), we are joint controllers in respect of that processing. To exercise your data protection rights against the third party, please contact them directly using the links in the next section.

4. Third-party privacy policies

If you would like to read the privacy policies of the third parties whose cookies we use, you can find them here:

       Shopify — https://www.shopify.com/legal/privacy

       Cloudflare — https://www.cloudflare.com/privacypolicy/

       Google (Analytics, Tag Manager, Ads) — https://policies.google.com/privacy

       Klaviyo — https://www.klaviyo.com/legal/privacy/privacy-notice

       Meta (Facebook / Instagram) — https://www.facebook.com/privacy/policy

       Lantern — https://www.lanternapp.io/privacy (if applicable)

       TikTok — https://www.tiktok.com/legal/page/eea/privacy-policy/en

5. How to manage your cookie preferences

You can change your cookie preferences at any time. There are several ways to do this:

Through our cookie banner: when you first visit the Site, you'll see a banner asking for your preferences. You can accept all cookies, reject all non-essential cookies, or choose which categories to allow. To change your choices later, click “Cookie settings” in the footer of the Site.

Through your browser: most browsers let you block, delete, or disable cookies. The settings vary, but here are guides for the most common browsers:

       Chrome — https://support.google.com/chrome/answer/95647

       Safari — https://support.apple.com/en-gb/guide/safari/sfri11471/mac

       Firefox — https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

       Edge — https://support.microsoft.com/en-gb/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

Please note: blocking strictly necessary cookies may stop parts of the Site from working properly, including the basket and checkout.

6. Opting out of advertising

In addition to using our cookie banner, you can opt out of personalised advertising by visiting the following industry resources:

       Your Online Choices (UK / EU) — https://www.youronlinechoices.com/uk

       Network Advertising Initiative — https://optout.networkadvertising.org

       Digital Advertising Alliance — https://optout.aboutads.info

You can also opt out of personalised ads directly with each platform:

       Google ads — https://adssettings.google.com

       Facebook ad preferences — https://www.facebook.com/adpreferences

7. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example if we add a new tool or service, or if the law changes. The most current version will always be available on this page, with the “Last updated” date at the top.

8. Contact us

If you have any questions about this Cookie Policy, or about how we use cookies on our Site, please get in touch:

Email: info@rawrpet.com

Phone: +44 7380 709716

Post: RAWR Pet Food Ltd, 66 Paul Street, London, England, EC2A 4NA

If you are unhappy with how we have handled a cookie-related concern, you also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

 

This Cookie Policy was last updated on 7 May 2026. RAWR Pet Food Ltd, registered in England and Wales, company number 16336478.