Free UK shipping over £29 ★ As Featured in The Sunday Times

  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food

Complete Dog Food

Gourmet Beef with Superfoods

Freeze-Dried Raw
As featured in
The Sunday Times
91%
Independently reviewed by
All About Dog Food
Regular price £12.99
Unit price per
Tax included.
Built for gut health. Our richest recipe. Prime-cut beef — whole-cut beef, heart and liver, naturally rich in iron — paired with carrots, pumpkin and...
Recipe
Beef
Salmon
Chicken
Size
What's Inside
  • 85% prime-cut beef: whole-cut beef, heart and liver
  • 15% functional superfoods and veg
  • Naturally rich in iron for energy and vitality
  • Carrots, pumpkin and sweet potato for fibre and gut health
  • Salmon oil rich in omega-3 for healthy skin and coat
  • No fillers, grains, by-products or meals
  • Formulated with a board-certified vet nutritionist
Composition

Beef 85% (Raw Beef 55%, Raw Beef Heart 21%, Raw Beef Liver 10%), Carrots 3%, Pumpkin 3%, Sweet Potato 2%, Cellulose Powder, Hydrolysed Yeast, Linseed Oil, Corn Oil, Salmon Oil

Nutritional Info

Crude Protein 48%, Crude Fat 27%, Crude Fibre 6%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Energy 421kcal per 100g

Nutritional Additives (per kg): Vitamins: Vitamin A 12,183 IU, Vitamin D3 519 IU, Vitamin E 100 IU; Trace Elements: Zinc chelate of glycine hydrate (solid) 30 mg, Manganese (Manganese(II) chelate of glycine hydrate) 3 mg, Copper(II) chelate of glycine hydrate (solid) 6 mg, Iodine (Calcium iodate anhydrous) 0.7 mg, Iron (Iron(II) chelate of glycine hydrate) 32 mg

How To Feed

As a complete meal: RAWR is complete & balanced all on its own.
- Serve dry: Just scoop and serve for a crunchy texture with zero prep.
- Serve with water: Add 2x warm water, wait 3 minutes, mix and serve. If you add water to the product, remove any leftovers after 2 hours. Feed however they like it best.

As a topper: For a powerful nutrition and flavour boost. Sprinkle over their current dry or wet food.

Transition Guide

When switching food, introduce RAWR gradually over 7–10 days:
Day 1–3: 75% current food / 25% RAWR
Day 4–6: 50% current food / 50% RAWR
Day 7–9: 25% current food / 75% RAWR
Day 10: 100% RAWR
Always provide fresh water nearby.

Feeding guide

Daily feeding guide
Dog's weight (kg) → food per day (gram per day)

1–5 kg → 30–85 g
6–10 kg → 95–140 g
11–15 kg → 150–190 g
16–25 kg → 195–280 g
26–35 kg → 290–365 g

Always provide fresh water nearby. Use as a guide only. Adjust based on your dog’s age, activity level, and body condition.

Full feeding guide →

Premium ingredients you'd pick yourself. 

85% prime-cut meat. 15% functional superfoods. No filler, ever.

Prime-Cut Beef

Prime-Cut Beef

Premium protein, naturally rich in iron
Beef Liver & Heart

Beef Liver & Heart

Nature's multivitamin, rich in CoQ10, taurine, iron and B vitamins
Carrots

Carrots

A source of fibre and beta-carotene
Pumpkin

Pumpkin

Contains fibre to help support gut health
Sweet Potato

Sweet Potato

Natural source of energy and beta-carotene
Salmon Oil

Salmon Oil

Rich in omega-3 for healthy skin and coat

Why RAWR?

  • Real Meat, Lots of It

    85% meat. Whole-cut beef, heart and liver — naturally rich in iron.

  • Irresistible Taste

    The raw, meaty flavour they’re built to crave. 95% preferred in taste tests.

  • Freeze-Dried, Never Kibbled.

    97% of nutrients and raw flavour preserved. Gold-standard nutrition.

  • Vet Formulated & Science-Backed

    Carrots, pumpkin and sweet potato for fibre. Salmon oil for omega-3. Every ingredient chosen for a reason.

RAWR in action @rawrpetofficial

#RAWRPACK

Customer Testimonials

  • ★★★★★
    Eight years of coaxing, tricking and force-feeding — and now they go straight to the bowl. I'm over the moon.
    - Beverly (mum of 3 picky boys)
  • ★★★★★
    Cookie turned his nose up at everything else. The RAWR duck breast was the first thing that got his attention — and he happily ate the lot.
    Morina (Cookie's Mum)
  • ★★★★★
    My dog has been on raw diet all his life, and RAWR has revolutionized the feeding process for me. No more freezer and prepping. So convenient and lightweight!
    Alex (Dad of 5yr-old Golden)
  • ★★★★★
    After a month of feeding RAWR, my Aussie's coat became visibly shinier and loose stool completely gone!
    Camila (Ninka's Mum)
  • ★★★★★
    My dog is 12 years old and frequently turned his nose up at his kibble. We use RAWR as a topper and he's absolutely obsessed.
    Nina (Mum of Titan)
  • ★★★★★
    My cat won't eat anything else anymore after trying RAWR.
    Ilona (mum of 3yr-old British Shorthair)

FAQ

  • Beef is naturally higher in fat and iron than chicken, giving it a denser nutritional profile and deeper flavour. Combined with beef heart (rich in CoQ10 and taurine) and beef liver (nature’s multivitamin), this delivers the most nutrient-dense meal in the range at 421kcal per 100g.

  • Organ meats are the nutritional powerhouses of any animal — it’s what wild canines eat first. Beef liver is packed with iron, vitamin A, and B vitamins. Beef heart is naturally rich in CoQ10 and taurine. Most kibble replaces these with synthetic additives. RAWR uses the real thing.

  • All three are complete and balanced. Chicken is the lean all-rounder bestseller. Salmon adds omega-3 for skin, coat, and joints. Beef is the richest and most calorie-dense, ideal for active dogs. Many owners rotate all three.

  • Yes. The higher calorie density (421kcal/100g) and iron content make this ideal for active, working, or high-energy dogs. Iron supports oxygen transport to muscles. Adjust portions based on activity level using the feeding guide.