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Feeding Guide for Dogs and Cats
Whether you're feeding RAWR as a complete meal, using it as a topper, or giving our treats as a reward — here's everything you need to know.Feeding Guide for Dogs and Cats
Whether you're feeding RAWR as a complete meal, using it as a topper, or giving our treats as a reward — here's everything you need to know.
How to feed RAWR
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Complete meal
Feed as your pet's sole diet. Every recipe is 100% complete and balanced, formulated by board-certified veterinary nutritionists. Serve dry or add warm water for a softer texture.
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Meal topper
Add RAWR on top of your pet's current food to boost nutrition and flavour. A simple way to upgrade any meal. Reduce existing portions accordingly.
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Treat
Our 100% Chicken Breast Treats are single-ingredient, freeze-dried rewards. Perfect for training or just because. Feed straight from the bag.
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Treat as topper
Crumble treats over any meal for an instant protein and flavour boost. The most nutritious way to spoil them.
Water is optional. RAWR can be served completely dry — many pets love the crunch. To rehydrate, add 2x warm water (e.g. 50g food + 100ml water), wait 3 minutes, mix and serve. Rehydrating brings out the aroma and creates a texture closer to fresh raw. It also adds hydration — especially beneficial for cats, who have a naturally low thirst drive.
How much to feed your dog
The right amount depends on your dog's weight, age, activity level, and body condition. Use the guide below as a starting point, then adjust. These are daily amounts — split across two meals.
| Dog size | Weight | Daily amount |
|---|---|---|
| Toy | 1–5 kg | 30–90g |
| Small | 6–10 kg | 100–150g |
| Medium | 11–25 kg | 150–300g |
| Large | 26–35 kg | 310–385g |
Is it the right amount? You should be able to feel your dog's ribs without pressing hard and see a visible waist from above. Active dogs may need more. Less active or older dogs may need less. Your vet can help assess body condition.
Amounts vary slightly by recipe. See each product page for specific guidance.
How much to feed your cat
Cats often prefer to graze. Split the daily amount across two or more smaller meals.
Adult Cats
| Weight | Daily amount | |
|---|---|---|
| 2–4 kg | 30–50g | |
| 4–6 kg | 50–60g | |
| 6–8 kg | 60–75g | |
| 8–10 kg | 75–85g |
Kittens (from 4 months)
| Weight | 4–6 months | 6–12 months |
|---|---|---|
| 1–2 kg | 60–70g | - |
| 2–3 kg | 70–90g | - |
| 3–4 kg | - | 45–55g |
| 4–5 kg | - | 55–65g |
Hydration tip: We recommend rehydrating for cats whenever possible. Their naturally low thirst drive means moisture-rich food supports urinary tract health.
Not suitable for weaning kittens. Feed kittens 3–4 smaller meals per day. See product pages for recipe-specific guidance.
Norwegian Salmon Oil
Our Norwegian Salmon Oil is a complementary omega-3 supplement. Pump directly over dry or wet food. 1 pump = 1ml.
| Dog size | Weight | Daily pumps |
|---|---|---|
| Toy | up to 5 kg | 2 pumps |
| Small | 5–10 kg | 4 pumps |
| Medium | 10–25 kg | 10 pumps |
| Large | 25 kg+ | 16 pumps |
Cats: 1 pump daily for most cats. Cats over 5 kg may use 2 pumps.
Switching to RAWR
Transition gradually over 7–10 days to avoid digestive upset:
| Day | RAWR | Current food |
|---|---|---|
| Days 1–3 | 25% | 75% |
| Days 4–6 | 50% | 50% |
| Days 7–9 | 75% | 25% |
| Day 10+ | 100% | - |
Already feeding raw? Most pets on raw diets transition immediately — the nutritional profile is very similar.
Temporary changes in stool consistency are normal during transition. This usually resolves within a few days.
Storage
Store in a cool, dry place — your kitchen cupboard is perfect. No fridge or freezer needed. Reseal after each use. Once rehydrated, serve promptly.
Frequently asked questions
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No — water is entirely optional. RAWR can be fed completely dry. Rehydrating (2x warm water, wait 3 minutes) brings out the aroma and adds moisture, which most pets prefer. Both ways are nutritionally complete.
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No. RAWR is freeze-dried, not frozen. It's shelf-stable at room temperature. No freezer space, no defrosting, no planning ahead. Once rehydrated, serve promptly.
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Yes. Add RAWR on top of your pet's current food, or crumble our treats over any meal. If using as a topper, reduce existing portions so you don't overfeed.
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RAWR cat food is suitable for kittens from 4 months (not weaning kittens). For dogs, RAWR is formulated as an adult complete food — consult your vet before feeding to puppies.
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You should be able to feel your pet's ribs without pressing hard and see a visible waist from above. If gaining weight, reduce slightly. If hungry or losing condition, increase. Your vet can help assess body condition.
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Yes. RAWR can be mixed with kibble, wet food, or other diets. Adjust total daily portions to avoid overfeeding.
Freeze-dried, unapologetically raw.
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