Freeze-dried: The gold standard in pet nutrition.
Freeze-dried: The gold standard in pet nutrition.
Freeze-dried has been used by NASA and Michelin-starred kitchens to lock in nutrition at its peak — no heat, no preservatives.
For decades, too costly for pet food.
Not anymore.
Freeze-drying hits pause on freshness
At -40°C, we flash-freeze prime-cut meat and superfoods, lifting every drop of moisture out — locking every nutrient in its absolute peak.
No heat. No cooking. No compromise.
The Result
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97% nutrients intact.
Vitamins, minerals, amino acids — all preserved perfectly. Gold standard in pet nutrition.
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Raw flavour they're built to crave.
Never cooked, so natural taste and aroma stay locked in. 95% preferred in taste tests.
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As convenient as kibble. None of the mess of raw.
Store in your pantry - ready to serve. No fridge, no prep, no mess. Just scoop and serve.
"The closer food stays to its natural state, the better pets do. Freeze-drying is the only method that preserves raw nutrition while making it completely safe to serve."
Dr. Anna Lineva
ECVCN Diplomate, PhD, DVM
WHAT'S INSIDE
Every recipe, the same simple ratio.
PRIME-CUT MEATS
Real cuts you'd pick for yourself. Chicken breast, wild-caught salmon, beef flank — plus functional organ meats like liver and heart.
SUPERFOODS
Pumpkin for fibre. Blueberries for antioxidants. Salmon oil for skin and coat.
Nothing else.
No grains. No fillers. No by-products. No preservatives. No compromoise.
The first 5 ingredients
| RAWR Gourmet Chicken | Leading "Premium" Kibble | |
|---|---|---|
| 1 | Chicken Breast 70% | Dehydrated Poultry Protein |
| 2 | Chicken Liver 8% | Maize Flour |
| 3 | Chicken Heart 8% | Maize |
| 4 | Sweet Potato 3% | Wheat Flour |
| 5 | Blueberries 3% | Animal Fats |
Competitor percentages not disclosed
Prime-cut meat, nutritious organs, and functional superfoods. That's what RAWR is made of.
Us vs. Them
| Scroll left to right |
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Kibble | Raw (Frozen / Fresh) |
|---|---|---|---|
| 85%+ Meat |
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| 97%+ Nutrient Retention, No Heat Processing |
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| No Fillers, Grains, By-Products, Meals |
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| No Prep, Ready in Seconds |
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| Safe, No Contamination Risk |
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Freeze-dried, unapologetically raw.
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