Once Hunters, Now Family.
Once Hunters, Now Family.
Once hunters, dogs and cats ate whole prey — muscle, organ, bone.
Their bodies thrive on real, raw meat for thousands of years — more energy, healthier coats, stronger immunity, better digestion.
Fiamma grew up with family roots in pet food manufacturing, then spent years investing in consumer brands across Europe.
An insider on both sides — she's seen how pet food is really made, and how brands are really built.
|
| |
|---|---|---|
| What's in it |
Cheap fillers, grains, and meat meals
|
85% prime-cut meat, 15% functional superfoods
|
| How it's made |
Blasted at over 200°C
|
Gently freeze-dried
|
| What's left |
Nutrients destroyed
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97% nutrients intact
|
Real cuts — chicken breast, salmon fillet, beef flank. Optimised for energy and lean muscle.
Blueberries, pumpkin, salmon oil. Supports immunity, digestion, skin and coat.
97% of nutrients stay intact. The gold standard in pet nutrition.
Ingredients are ranked by weight. So the first five aren't a detail — they're the whole story.
| RAWR - Gourmet Chicken | Leading "Premium" Kibble | |
|---|---|---|
| 1 | Chicken Breast 70% | Dehydrated Poultry Protein |
| 2 | Chicken Liver 8% | Maize Flour |
| 3 | Chicken Heart 8% | Maize |
| 4 | Sweet Potato 3% | Wheat Flour |
| 5 | Blueberries 3% | Animal Fats |
Competitor percentages not disclosed
Your pet deserves the left column.
DVM, PhD, ECVCN Diplomate
One of fewer than 60 board-certified veterinary nutritionists in Europe — and the clinical mind behind every RAWR recipe.
It's time to feed them like family.
It's time to feed them like family.
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