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  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food
  • Gourmet Beef with Superfoods | Freeze-Dried Raw · Complete Dog Food

Complete Dog Food

Gourmet Beef with Superfoods

Freeze-Dried Raw
Regular price £12.99
Unit price per
Tax included.
Built for gut health. Our richest recipe. Prime-cut beef — whole-cut beef, heart and liver, naturally rich in iron — paired with carrots, pumpkin and...
Recipe
Beef
Salmon
Chicken
Size
What's Inside
  • 85% prime-cut beef: whole-cut beef, heart and liver
  • 15% functional superfoods and veg
  • Naturally rich in iron for energy and vitality
  • Carrots, pumpkin and sweet potato for fibre and gut health
  • Salmon oil rich in omega-3 for healthy skin and coat
  • No fillers, grains, by-products or meals
  • Formulated with a board-certified vet nutritionist
Composition

Beef 85% (Raw Beef 55%, Raw Beef Heart 21%, Raw Beef Liver 10%), Carrots 3%, Pumpkin 3%, Sweet Potato 2%, Cellulose Powder, Hydrolysed Yeast, Linseed Oil, Corn Oil, Salmon Oil

Nutritional Info

Crude Protein 48%, Crude Fat 27%, Crude Fibre 6%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Energy 421kcal per 100g

Nutritional Additives (per kg): Vitamins: Vitamin A 12,183 IU, Vitamin D3 519 IU, Vitamin E 100 IU; Trace Elements: Zinc chelate of glycine hydrate (solid) 30 mg, Manganese (Manganese(II) chelate of glycine hydrate) 3 mg, Copper(II) chelate of glycine hydrate (solid) 6 mg, Iodine (Calcium iodate anhydrous) 0.7 mg, Iron (Iron(II) chelate of glycine hydrate) 32 mg

How To Feed

As a complete meal: RAWR is complete & balanced all on its own.
- Serve dry: Just scoop and serve for a crunchy texture with zero prep.
- Serve with water: Add 2x warm water, wait 3 minutes, mix and serve. If you add water to the product, remove any leftovers after 2 hours. Feed however they like it best.

As a topper: For a powerful nutrition and flavour boost. Sprinkle over their current dry or wet food.

Transition Guide

When switching food, introduce RAWR gradually over 7–10 days:
Day 1–3: 75% current food / 25% RAWR
Day 4–6: 50% current food / 50% RAWR
Day 7–9: 25% current food / 75% RAWR
Day 10: 100% RAWR
Always provide fresh water nearby.

Feeding guide

Daily feeding guide
Dog's weight (kg) → food per day (gram per day)

1–5 kg → 30–85 g
6–10 kg → 95–140 g
11–15 kg → 150–190 g
16–25 kg → 195–280 g
26–35 kg → 290–365 g

Always provide fresh water nearby. Use as a guide only. Adjust based on your dog’s age, activity level, and body condition.

Full feeding guide →

Premium ingredients you'd pick yourself. 

85% prime-cut meat. 15% functional superfoods. No filler, ever.

Prime-Cut Beef

Prime-Cut Beef

Premium protein, naturally rich in iron
Beef Liver & Heart

Beef Liver & Heart

Nature's multivitamin, rich in CoQ10, taurine, iron and B vitamins
Carrots

Carrots

A source of fibre and beta-carotene
Pumpkin

Pumpkin

Contains fibre to help support gut health
Sweet Potato

Sweet Potato

Natural source of energy and beta-carotene
Salmon Oil

Salmon Oil

Rich in omega-3 for healthy skin and coat

Why RAWR?

  • Real Meat, Lots of It

    85% meat. Whole-cut beef, heart and liver — naturally rich in iron.

  • Irresistible Taste

    The raw, meaty flavour they’re built to crave. 95% preferred in taste tests.

  • Freeze-Dried, Never Kibbled.

    97% of nutrients and raw flavour preserved. Gold-standard nutrition.

  • Vet Formulated & Science-Backed

    Carrots, pumpkin and sweet potato for fibre. Salmon oil for omega-3. Every ingredient chosen for a reason.

RAWR in action @rawrpetofficial

#RAWRPACK

FAQ

  • Beef is naturally higher in fat and iron than chicken, giving it a denser nutritional profile and deeper flavour. Combined with beef heart (rich in CoQ10 and taurine) and beef liver (nature’s multivitamin), this delivers the most nutrient-dense meal in the range at 421kcal per 100g.

  • Organ meats are the nutritional powerhouses of any animal — it’s what wild canines eat first. Beef liver is packed with iron, vitamin A, and B vitamins. Beef heart is naturally rich in CoQ10 and taurine. Most kibble replaces these with synthetic additives. RAWR uses the real thing.

  • All three are complete and balanced. Chicken is the lean all-rounder bestseller. Salmon adds omega-3 for skin, coat, and joints. Beef is the richest and most calorie-dense, ideal for active dogs. Many owners rotate all three.

  • Yes. The higher calorie density (421kcal/100g) and iron content make this ideal for active, working, or high-energy dogs. Iron supports oxygen transport to muscles. Adjust portions based on activity level using the feeding guide.