• Starter Kit - Cat bundle
  • Starter Kit - Cat bundle
  • Starter Kit - Cat bundle
  • Starter Kit - Cat bundle

Starter Kit - Cat bundle

Regular price £16.98
Unit price per
Tax included.
  • ★★★★★
    The best dog and cat nutrition starts with real meat, preserved at its highest digestibility. Freeze-drying makes that possible — RAWR makes it a reality.
    - Dr. Anna Lineva · Board-Certified Vet Nutritionist

Say goodbye to ultra-processed kibble and hello to real meat, freeze-dried.

85% real meat. 15% functional superfoods. Most importantly, nothing else.

  • Real Meat. Lots of it.

    85% meat. Premium cuts only — chicken breast, salmon fillet, beef flank.

  • Just Scoop and Serve

    Real food, ready in seconds. Straight from the pantry to the bowl. No prep, no mess.

  • Freeze-Dried. Never Kibbled.

    Gently freeze-dried at frozen point, locking in 97% of nutrients and raw flavour they crave.

  • Functional Superfoods, Handpicked by Vets

    Blueberries for antioxidants. Salmon oil for omega-3. Pumpkin for fibre.

Freeze-dried is the single best way to feed your pet.

Prime-cut meat with raw-level nutrition, as effortless as kibble — no other format comes close.

  • Step 1

    Prime-cut meat and superfoods. Ingredients you'd pick for yourself. 

  • Step 2

    Freeze-drying locks gold-standard nutrition, raw flavour they're built to crave.

  • Step 3

    Ready in seconds - as easy as kibble. Just scoop and serve.

Us vs. Them

Scroll left to right  Kibble Raw (Frozen) Fresh (Frozen)
85%+ Meat
97%+ Nutrient Retention, No Heat Processing
No Fillers, Grains, By-Products, Meals
No Prep, Ready in Seconds
Safe, No Contamination Risk

FAQs

Your Questions About Our Pet Food, Answered

  • In our taste tests, 95% of dogs preferred RAWR to leading kibble. Real meat smells and tastes like real meat — even picky eaters tend to come round. On the off chance your pet doesn't love RAWR, let us know and we'll make it right. 

  • Daily portions depend on your pet's weight, age, and activity level — each pack has feeding guidelines on the back. As a rough start, a 10kg adult dog typically needs around 140-150g of RAWR per day. Use our feeding guide → for a personalized recommendation.

  • No fridge, no freezer required. Store in a cool, dry place — once opened, just reseal the bag tightly and use within the best-by window printed on the pack. That's the whole point of freeze-drying: shelf-stable real food. 

  • Gradually, over 7-10 days. Mix RAWR with your pet's current food, increasing the RAWR proportion daily until you're at 100%. Mild, temporary changes in stool are normal during a switch — it usually settles within a week.

  • Every RAWR meal goes through a final safety step that eliminates the pathogens home raw feeders worry about — so you get the benefits of raw nutrition without the handling anxiety.

  • Delivery times vary depending on your location, but we strive to get your order to you within 3-5 business days. You’ll receive tracking information once your order is on its way.