Four Reasons dogs and their humans love RAWR.

  • 1. 85% Prime-Cut Meat

    Real cuts — chicken breast, salmon fillet, beef flank. Optimised for energy and lean muscle.

  • 2. Insanely Craveable

    95% of dogs picked RAWR in taste tests. When it's this much real meat, they can taste the difference.

  • Freeze-Dried, Never Kibbled

    97% of nutrients stay intact. The gold standard in pet nutrition and easy to serve.

  • Vet-Formulated

    Developed with a board-certified veterinary nutritionist. Complete, balanced, built for their wellness.

RAWR vs. Kibble

It comes down to three things — what goes in, how it's made, and what survives.

Scroll left to right 
What's in it
Cheap fillers, grains, and meat meals
85% prime-cut meat, 15% functional superfoods
How it's made
Blasted at over 200°C
Gently freeze-dried
What's left
Nutrients destroyed
97% nutrients intact

The first 5 ingredients

Ingredients are ranked by weight. So the first five aren't a detail — they're the whole story.

RAWR - Gourmet Chicken Leading "Premium" Kibble
1 Chicken Breast 70% Dehydrated Poultry Protein
2 Chicken Liver 8% Maize Flour
3 Chicken Heart 8% Maize
4 Sweet Potato 3% Wheat Flour
5 Blueberries 3% Animal Fats

Competitor percentages not disclosed

Your pet deserves the left column.

Dr. Anna Lineva
"The best dog nutrition starts with real meat, preserved at its highest digestibility. Freeze-drying makes that possible — RAWR makes it a reality."

Dr. Anna Lineva

ECVCN Diplomate, PhD, DVM

RAWR in action @rawrpetofficial

#RAWRPACK