Freeze-dried, unapologetically raw. RAWR is here.
Freeze-dried, unapologetically raw. RAWR is here.
RAWR Duo Bundle - Free Treats on Us
£26.97
£19.98
Freeze-dried raw meals dogs go wild for — all the benefits of raw, none of the hassle. Start with two flavours and a free treat.
Composition
Composition
Gourmet Chicken with Superfoods (175g) Chicken 85% (Raw Chicken Breast 70%, Raw Chicken Liver 8%, Raw Chicken Heart 8%), Sweet Potato 3%, Blueberries 3%, Broccoli 2%, Pumpkin 2%, Hydrolysed Yeast, Cellulose Powder, Salmon Oil, Corn Oil.
Gourmet Chicken & Salmon with Superfoods (175g) Chicken 80% (Raw Chicken Breast 70%, Raw Chicken Liver 10%), Raw Salmon 6%, Carrots 4%, Pumpkin 4%, Collagen 2%, Cellulose Powder, Hydrolysed Yeast, Linseed Oil, Salmon Oil, Corn Oil.
Gourmet Beef with Superfoods (175g) Beef 85% (Raw Beef 55%, Raw Beef Heart 21%, Raw Beef Liver 10%), Carrots 3%, Pumpkin 3%, Sweet Potato 2%, Cellulose Powder, Hydrolysed Yeast, Linseed Oil, Corn Oil, Salmon Oil.
100% Chicken Breast (50g) Chicken breast 100%. That's it.
100% Duck Breast (50g) Duck breast 100%. That's it.
Analytical Constituents
Analytical Constituents
Gourmet Chicken with Superfoods (175g) Crude Protein 56%, Crude Fat 19%, Crude Fibre 5%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Energy 396 kcal / 100g.
Gourmet Chicken & Salmon with Superfoods (175g) Crude Protein 53%, Crude Fat 23%, Crude Fibre 6%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Total Omega-3 Fatty Acids 1%, Energy 405 kcal / 100g.
Gourmet Beef with Superfoods (175g) Crude Protein 48%, Crude Fat 27%, Crude Fibre 6%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Energy 421 kcal / 100g.
100% Chicken Breast Treat (50g) Crude Protein 85%, Crude Fat 2%, Crude Fibre 2%, Crude Ash 8%.
100% Duck Breast Treat (50g) Crude Protein 83%, Crude Fat 3%, Crude Fibre 2%, Crude Ash 8%.
Most pet food falls short. Here's why.
Would you eat crisp three times a day and call it a balanced diet?
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1. Ultra-processed
Nutrient-poor, with carb fillers dogs can't use. -
2. Cooked at high heat
Heat that high strips away the real nutrition. -
3. Meat meals, not meat
Rendered by-products standing in for real prime cuts. -
4. Raw is faff
it's messy, needs freezer space, and has contamination risk.
That's why we created RAWR.
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85% Prime-Cut Meat
Real cuts — chicken breast, salmon fillet, beef flank. Optimised for energy and lean muscle.
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15% Functional Superfoods
Blueberries, pumpkin, salmon oil. Supports immunity, digestion, skin and coat.
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Freeze-Dried, Never Kibbled
97% of nutrients stay intact. The gold standard in pet nutrition.
RAWR Vs. Leading Kibble:
5.5x
more meat content
95%
preference in taste tests
20%
more digestible
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The best dog and cat nutrition starts with real meat, preserved at its highest digestibility. Freeze-drying makes that possible — RAWR makes it a reality.
The first 5 ingredients
| RAWR Gourmet Chicken | Leading "Premium" Kibble | |
|---|---|---|
| 1 | Chicken Breast 70% | Dehydrated Poultry Protein |
| 2 | Chicken Liver 8% | Maize Flour |
| 3 | Chicken Heart 8% | Maize |
| 4 | Sweet Potato 3% | Wheat Flour |
| 5 | Blueberries 3% | Animal Fats |
Competitor percentages not disclosed
Prime-cut meat, nutritious organs, and functional superfoods. That's what RAWR is made of.
