Free UK shipping over £29 ★ As Featured in The Sunday Times

Freeze-dried, unapologetically raw. Ready in seconds.

  • Starter Kit - Dog bundle
  • Starter Kit - Dog bundle
  • Starter Kit - Dog bundle
  • Starter Kit - Dog bundle
  • Starter Kit - Dog bundle
  • Starter Kit - Dog bundle
  • Starter Kit - Dog bundle
  • Starter Kit - Dog bundle
  • Hand holding a piece of bread against a blue sky with clouds
  • Starter Kit - Dog bundle

Starter Kit - Dog bundle

As featured in
The Sunday Times
91%
Independently reviewed by
All About Dog Food
Regular price £16.98
Unit price per
Tax included.
Insanely craveable. Incredibly healthy. 95% of dogs prefer RAWR in taste tests — and that's not by accident. Every recipe is 85%+ prime-cut meat with...
Bundle
Starter Kit
The RAWR Duo
The Big RAWR
Ingredients (Meals)

Gourmet Chicken with Superfoods (175g) Chicken 85% (Raw Chicken Breast 70%, Raw Chicken Liver 8%, Raw Chicken Heart 8%), Sweet Potato 3%, Blueberries 3%, Broccoli 2%, Pumpkin 2%, Hydrolysed Yeast, Cellulose Powder, Salmon Oil, Corn Oil.

Gourmet Chicken & Salmon with Superfoods (175g) Chicken 80% (Raw Chicken Breast 70%, Raw Chicken Liver 10%), Raw Salmon 6%, Carrots 4%, Pumpkin 4%, Collagen 2%, Cellulose Powder, Hydrolysed Yeast, Linseed Oil, Salmon Oil, Corn Oil.

Gourmet Beef with Superfoods (175g) Beef 85% (Raw Beef 55%, Raw Beef Heart 21%, Raw Beef Liver 10%), Carrots 3%, Pumpkin 3%, Sweet Potato 2%, Cellulose Powder, Hydrolysed Yeast, Linseed Oil, Corn Oil, Salmon Oil.

Ingredients (Treats)

100% Chicken Breast (50g) Chicken breast 100%. That's it.

100% Duck Breast (50g) Duck breast 100%. That's it.

Analytical Constituents

Gourmet Chicken with Superfoods (175g) Crude Protein 56%, Crude Fat 19%, Crude Fibre 5%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Energy 396 kcal / 100g.

Gourmet Chicken & Salmon with Superfoods (175g) Crude Protein 53%, Crude Fat 23%, Crude Fibre 6%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Total Omega-3 Fatty Acids 1%, Energy 405 kcal / 100g.

Gourmet Beef with Superfoods (175g) Crude Protein 48%, Crude Fat 27%, Crude Fibre 6%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Energy 421 kcal / 100g.

100% Chicken Breast Treat (50g) Crude Protein 85%, Crude Fat 2%, Crude Fibre 2%, Crude Ash 8%.

100% Duck Breast Treat (50g) Crude Protein 83%, Crude Fat 3%, Crude Fibre 2%, Crude Ash 8%.

How To Feed

As a complete meal: RAWR is complete & balanced all on its own. Serve dry: Just scoop and serve for a crunchy texture with zero prep.
Serve with water: Add 2x warm water, wait 3 minutes, mix and serve. If you add water to the product, remove any leftovers after 2 hours. Feed however they like it best.
As a topper: For a powerful nutrition and flavour boost. Sprinkle over their current dry or wet food.

Transition Guide

When switching food, introduce RAWR gradually over 7–10 days:
Day 1–3: 75% current food / 25% RAWR
Day 4–6: 50% current food / 50% RAWR
Day 7–9: 25% current food / 75% RAWR
Day 10: 100% RAWR
Always provide fresh water nearby.

Feeding guide

Weight 1–5 kg: 30–90g

Weight 6–10 kg: 100–150g

Weight 11–15 kg: 160–200g

Weight 16–25 kg: 210–300g

Weight 26–35 kg: 310–385g

Always provide fresh water nearby. Use as a guide only. Adjust based on your dog's age, activity level, and body condition.
  • ★★★★★
    The best dog and cat nutrition starts with real meat, preserved at its highest digestibility. Freeze-drying makes that possible — RAWR makes it a reality.
    - Dr. Anna Lineva · Board-Certified Vet Nutritionist

RAWR pets are licking their bowls clean.

#RAWRPACK

Customer Testimonials

  • ★★★★★
    Eight years of coaxing, tricking and force-feeding — and now they go straight to the bowl. I'm over the moon.
    - Beverly (mum of 3 picky boys)
  • ★★★★★
    Cookie turned his nose up at everything else. The RAWR duck breast was the first thing that got his attention — and he happily ate the lot.
    Morina (Cookie's Mum)
  • ★★★★★
    My dog has been on raw diet all his life, and RAWR has revolutionized the feeding process for me. No more freezer and prepping. So convenient and lightweight!
    Alex (Dad of 5yr-old Golden)
  • ★★★★★
    After a month of feeding RAWR, my Aussie's coat became visibly shinier and loose stool completely gone!
    Camila (Ninka's Mum)
  • ★★★★★
    My dog is 12 years old and frequently turned his nose up at his kibble. We use RAWR as a topper and he's absolutely obsessed.
    Nina (Mum of Titan)
  • ★★★★★
    My cat won't eat anything else anymore after trying RAWR.
    Ilona (mum of 3yr-old British Shorthair)

Raw, real meat nutrition. Freeze-dried for convenience and safety

85% real meat. 15% functional superfoods.

  • Real Meat. Lots of it.

    85% meat. Premium cuts only — chicken breast, salmon fillet, beef flank.

  • Just Scoop and Serve

    Real food, ready in seconds. Straight from the pantry to the bowl. No prep, no mess.

  • Freeze-Dried. Never Kibbled.

    Gently freeze-dried at frozen point, locking in 97% of nutrients and raw flavour they crave.

  • Functional Superfoods, Handpicked by Vets

    Blueberries for antioxidants. Salmon oil for omega-3. Pumpkin for fibre.

Four Reasons dogs and their humans love RAWR.

  • 1. 85% Prime-Cut Meat

    Real cuts — chicken breast, salmon fillet, beef flank. Optimised for energy and lean muscle.

  • 2. Insanely Craveable

    95% of dogs picked RAWR in taste tests. When it's this much real meat, they can taste the difference.

  • 3. Freeze-Dried, Never Kibbled

    97% of nutrients stay intact. The gold standard in pet nutrition and easy to serve.

  • 4. Vet-Formulated

    Developed with a board-certified veterinary nutritionist. Complete, balanced, built for their wellness.

The First 5 Ingredients

RAWR Gourmet Chicken Leading "Premium" Kibble
1 Chicken Breast 70% Dehydrated Poultry Protein
2 Chicken Liver 8% Maize Flour
3 Chicken Heart 8% Maize
4 Sweet Potato 3% Wheat Flour
5 Blueberries 3% Animal Fats

Competitor percentages not disclosed

Prime-cut meat, nutritious organs, and functional superfoods. That's what RAWR is made of.

Freeze-dried, unapologetically raw. Ready in seconds.

  • Step 1

    85% Prime-Cut Meat. 15% Superfoods.

  • Step 2

    Freeze-drying retains 97% of nutrients.

  • Step 3

    Ready in seconds - no freezer required.