Freeze-dried, unapologetically raw.
85% prime-cut meat, never kibbled. Insanely craveable. No freezer - Just scoop and serve.
Formulated by a board-certified vet nutritionist
95% of dogs chose RAWR over kibble
Love it, or we'll make it right
You can read every ingredient. Out loud.
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4 Reasons Why Your Dogs and Cats Should Be Having RAWR All Along
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1. Real Meat, Lots of it.
85% prime cuts, 15% superfoods, and 5.5x the meat of leading kibble. No fillers, ever.
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2. Freeze-dried, not cooked to death.
Freeze-drying locks gold-standard nutrition, raw flavour they're built to crave.
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3. Cats and dogs choose it. 95% of them.
Taste-tested for 280 days with 100+ dogs and cats. Fussy eaters picked RAWR over premium kibble.
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4. Vet-formulated and reviewed
Straight from the bag, with warm water, or as a topper. No freezer, no thawing, no mess.
3 Ways to Serve RAWR. No freezer involved.
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Straight from bag.
Scoop, serve, done. It's a complete meal exactly as it is.
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Add warm water (optional).
A splash of warm water and a stir turns it into a moist, raw-style bowl in about a minute. Good for hydration, good for dogs who like a bit of gravy.
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As a topper.
Sprinkle it dry over tonight's kibble. No routine disruption. Your dog will notice anyway.
FAQs
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Both. Fed on its own it's a complete and balanced meal. Or add a scoop over whatever your cat eats now for a raw boost without changing their routine.
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Yes — it's one of the reasons people choose it. Add a splash of warm water to the nuggets and they soak it up in seconds, so every meal becomes a way to get more water into your cat. Serve dry if you prefer; the choice is yours.
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Yes. Every batch goes through a pathogen kill step before it's packed, so it's safe to handle, store at room temperature and serve — no freezer, no raw-meat hygiene routine, compared to traditional raw.
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It's 85% prime-cut meat, so it smells and tastes like real food — not kibble. In taste tests, 95% of cats preferred RAWR over other freeze-dried foods. Even the fussiest eaters usually come round with a splash of warm water. In the off chance they don't, contact us within 30 days, we will make it right.
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Roughly 50g a day for an average 4kg cat as a full meal. As a topper, a small handful over their usual food. Further feeding details can be found here.
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Slowly. Start by replacing about a quarter of the current food with RAWR and increase to full over 7–10 days. A slightly looser stool in the first few days is normal while their gut adjusts — if it lasts longer, slow the switch down.
