The UK's only vet-formulated freeze-dried cat food

Cats are the most nutritionally demanding companion animals. As obligate carnivores, their requirements for taurine, arachidonic acid, and preformed vitamin A are non-negotiable — get the formulation wrong and the consequences are serious. That's why who formulates your cat's food matters more than almost anything else on the label.

Every RAWR cat recipe is designed from the ground up by board-certified veterinary nutritionists. Not reviewed. Not approved. Formulated — specifically for obligate carnivores.

Nutritional superiority: why formulation matters even more for cats

Dogs can synthesise certain nutrients from plant sources. Cats cannot. Taurine, arachidonic acid, vitamin A — these must come directly from animal protein in the right quantities and the right form. A formulation error that a dog's body could compensate for can cause heart disease, blindness, or immune failure in a cat.

RAWR starts with 85%+ prime-cut meat — but great ingredients alone aren't enough. Board-certified formulation means: precise taurine levels naturally preserved through freeze-drying rather than destroyed by heat and added back synthetically. Optimal protein-to-fat ratios calibrated for feline metabolism. Essential fatty acid balance for skin, coat, and immune function. Bioavailability — ensuring nutrients are in a form your cat's body can actually absorb.

With freeze-dried raw, 97% of nutrients are preserved at source. The original formulation is what your cat actually receives — no synthetic rebuild masking a flawed formula. The formulation has to be right from the start. Learn more.

Board-certified veterinary nutritionists — the highest standard in feline nutrition

IMG ALT: "ECVCN diplomate — board-certified veterinary nutritionist specialising in feline nutrition"

Check Why Rawr.

A "pet nutritionist" is a largely unregulated title. Most qualified vets don't study nutrition in depth either. A board-certified veterinary nutritionist is the rare overlap: a fully qualified vet who has completed years of postgraduate specialisation in clinical animal nutrition and passed rigorous board examinations. In Europe, there are only a handful. The equivalent of a consultant surgeon versus a GP.

Every RAWR cat recipe is formulated by these specialists. Every recipe goes through iterative testing: digestibility trials, stool quality assessments, palatability testing. If results aren't right, we reformulate and test again. Most brands formulate once and ship.

Feline nutrition is unforgiving. A dog can tolerate a wider margin of error in formulation — a cat cannot. Every micronutrient ratio has to be precise, every protein source has to deliver the right amino acid profile, and the processing method has to preserve what matters most. That's why we test, reformulate, and test again.

Dr. Anna Lineva

DVM, ECVCN Diplomate — Board-Certified Veterinary Nutritionist

Ingredient transparency: what's in it — and what isn't

Our Gourmet Chicken uses real chicken breast, heart and liver. Our Chicken with Wild-Caught Salmon recipe adds premium Norwegian salmon. Named cuts. Whole ingredients. The remaining 15% is functional ingredients chosen specifically for feline health: salmon oil for omega-3 and coat health, egg yolk for essential fatty acids, pumpkin for digestive fibre, collagen for joint support.

See Full Ingredients List.

10 ingredients. Every one recognisable. No preservatives, no artificial flavourings, no grains, no fillers. Freeze-drying itself preserves naturally — no additives required.

See also: The best freeze-dried cat food in the UK, Healthiest Cat Food UK, and Kibble vs Freeze-Dried Raw: Full Comparison

Science you can trust. Nutrition built for obligate carnivores.

Pure, real food — formulated by the best minds in veterinary nutrition and preserved perfectly.