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  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan
  • Cat's 30-Day Meal Plan

Cat's 30-Day Meal Plan

As featured in
Regular price £79.92
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A month of RAWR for your cat. Eight 175g packs of complete, vet-formulated freeze-dried meals. Choose Chicken, Salmon, or a mix of both. 85% prime-cut...
Recipe
What's Inside
  • 85%+ irresistible prime-cut chicken: breast, heart and liver
  • Wild-caught salmon in our Chicken & Salmon recipe
  • 15% functional superfoods and veg
  • Salmon oil — rich in omega-3 for healthy skin and coat
  • Egg yolk — rich in essential amino acids and healthy fats
  • Taurine — essential for heart and eye health in cats
  • No fillers, grains, by-products or meals
  • Formulated with a board-certified vet nutritionist
Composition

Gourmet Chicken:
Chicken 85% (Raw Chicken Breast 66%, Raw Chicken Heart 10%, Raw Chicken Liver 9%), Salmon Oil 4%, Egg Yolk Powder 2%, Pumpkin 2%, Collagen 2%, Sweet Potato 1%, Cellulose Powder 1%, Hydrolysed Yeast 1%

Chicken & Wild-Caught Salmon:
Chicken 80% (Raw Chicken Breast 66%, Raw Chicken Liver 8%, Raw Chicken Heart 6%), Raw Salmon 6%, Carrots 3%, Pumpkin 3%, Egg Yolk 2%, Sweet Potato 2%, Collagen, Cellulose Powder, Hydrolysed Yeast, Salmon Oil

Nutritional Info

Gourmet Chicken:
Crude Protein 50%, Crude Fat 28%, Crude Fibre 5%, Crude Ash 8%, Calcium 1%, Phosphorus 0.8%, Taurine 0.4%, Total Omega-3 Fatty Acids 0.8%, Energy 449kcal per 100g

Nutritional Additives (per kg): Vitamins: Vitamin A 15,229 IU, Vitamin D3 649 IU, Vitamin E 125 IU, Vitamin C 50 mg; Amino Acids: Taurine 2,000 mg; Trace Elements: Zinc chelate of glycine hydrate (solid) 38 mg, Manganese (Manganese(II) chelate of glycine hydrate) 4 mg, Copper(II) chelate of glycine hydrate (solid) 7 mg, Iodine (Calcium iodate anhydrous) 0.9 mg, Iron (Iron(II) chelate of glycine hydrate) 40 mg

Chicken & Wild-Caught Salmon:
Crude Protein 50%, Crude Fat 23%, Crude Fibre 6%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Total Omega-3 Fatty Acids 0.5%, Taurine 0.4%, Energy 418kcal per 100g

Nutritional Additives (per kg): Vitamins: Vitamin A 9,137 IU, Vitamin E 75 IU; Amino Acids: Taurine 2,000 mg; Trace Elements: Zinc chelate of glycine hydrate (solid) 23 mg, Manganese (Manganese(II) chelate of glycine hydrate) 2 mg, Copper(II) chelate of glycine hydrate (solid) 4 mg, Iodine (Calcium iodate anhydrous) 0.5 mg, Iron (Iron(II) chelate of glycine hydrate) 24 mg

How To Feed

As a complete meal: RAWR is complete & balanced all on its own. Serve dry: Just scoop and serve for a crunchy texture with zero prep.
Serve with water: Add 2x warm water, wait 3 minutes, mix and serve. If you add water to the product, remove any leftovers after 2 hours. Feed however they like it best.
As a topper: For a powerful nutrition and flavour boost. Sprinkle over their current dry or wet food.
Complete pet food for cats of all life stages. Not suitable for weaning kittens.

Transition Guide

When switching food, introduce RAWR gradually over 7–10 days:
Day 1–3: 75% current food / 25% RAWR
Day 4–6: 50% current food / 50% RAWR
Day 7–9: 25% current food / 75% RAWR
Day 10: 100% RAWR
Always provide fresh water nearby.

Feeding guide

Adult Cat:

Weight 2–4 kg: 30–50g
Weight 4–6 kg: 50–60g
Weight 6–8 kg: 60–75g
Weight 8–10 kg: 75–85g

Kitten (from 4 months):

4–6 months

Weight 1–2 kg: 60–70g
Weight 2–3 kg: 70–90g

6–12 months

Weight 2–3 kg: 35–45g
Weight 3–4 kg: 45–55g
Weight 4–5 kg: 55–65g

Not suitable for weaning kittens.

Premium ingredients you'd pick yourself. 

85% prime-cut meat. 15% functional superfoods. No filler, ever.

Chicken Breast

Chicken Breast

Lean protein to help support strong muscles
Chicken Liver & Heart

Chicken Liver & Heart

Nature's multivitamin, naturally rich in taurine — essential for cats
Salmon Oil

Salmon Oil

Rich in omega-3 for healthy skin and coat
Egg Yolk

Egg Yolk

Rich in essential amino acids and healthy fats
Pumpkin

Pumpkin

Contains fibre to help support gut health
Sweet Potato

Sweet Potato

Natural source of energy and beta-carotene
Collagen

Collagen

To help support healthy joints
Wild-Caught Salmon

Wild-Caught Salmon

Rich in omega-3 for healthy skin and coat

RAWR in action @rawrpetofficial

#RAWRPACK

Customer Reviews

Why RAWR?

  • Real Meat, Lots of It

    85%+ meat. Prime-cut chicken breast, heart and liver, plus wild-caught salmon.

  • Irresistible Taste

    The raw, meaty flavour cats are built to crave. 95% preferred in taste tests.

  • Freeze-Dried, Never Kibbled.

    97% of nutrients and raw flavour preserved. Gold-standard nutrition.

  • Vet Formulated & Science-Backed

    Salmon oil for omega-3. Egg yolk for amino acids. Added taurine for heart and eye health.

FAQ

  • Yes. Freeze-drying removes moisture without heat, preserving nutrients while making the food shelf-stable and safe. The recipe is complete and balanced, formulated by a board-certified vet nutritionist specifically for feline physiology — including added taurine, which cats cannot produce on their own.

  • Cats are obligate carnivores and cannot synthesise taurine internally. Taurine deficiency can lead to serious heart and eye problems. RAWR includes 2,000mg of taurine per kg, plus the naturally occurring taurine in chicken heart, ensuring your cat gets well above their daily requirement.

  • Add warm water (2x the portion), wait 3 minutes, and it rehydrates into a texture similar to premium wet food — with far more nutritional density. Start by mixing with their
    current food and gradually increase.

  • Most wet cat foods contain 60–80% water, meaning you’re paying mostly for moisture. RAWR is freeze-dried, so the 85% meat content is actual meat. Gram for gram, you get dramatically more protein, more nutrients, and no artificial thickeners or gravy additives.