5 Reasons Your Cat Should Have Been Eating RAWR All Along
Real meat, gently freeze-dried, formulated by a board-certified vet nutritionist. Here's why UK cat owners are quietly retiring the kibble bag — and why their cats aren't complaining.
Formulated by a board-certified vet nutritionist
95% of dogs chose RAWR over kibble
Love it, or we'll make it right
1. Real meat. You can see it.
Every RAWR recipe is 85% prime-cut meat — wild-caught salmon, chicken breast, heart, liver — and 15% superfoods, each one chosen for a job: coat, gut, joints, immunity. No meat meals, no derivatives, no fillers. That's why the ingredients are on the front of the pack.
5.5x more meat than leading kibble
2. Freeze-dried. Not cooked to death.
Dry food is cooked at over 200°C, with little nutrition surviving. Freeze-drying takes out the water at -20 degree and nothing else — leaving the raw taste and nutrients intact.
~97% of nutrients retained
3. Cats choose it. 95% of them.
280 days of testing. Over 100 cats and dogs. Put beside leading premium kibble, 95% picked RAWR — fussy eaters included. Your cats can't read a label. They can only show you.
95% preferred RAWR in taste testing
4. Formulated by a board-certified vet nutritionist
Dr Anna Lineva is one of about 41 people in Europe qualified to formulate this. Every recipe meets FEDIAF standards, and every batch goes through a light-based kill step that removes harmful bacteria without heat.
Vet-formulated
FEDIAF-compliant
Complete & balanced
5. Convenient & mess-free
No freezer, no thawing, no 6:02pm panic. Scoop, add warm water, and dinner's done in a minute — from a bag that lives in the cupboard and travels with you.
18-month shelf life
No freezer needed
Don't take our word for it.Hear from cats, their owners, and The Sunday Times.
6. The press loves us.
Independently tested by real dogs, scored on our ingredients, listed by the Sunday Times next to a Hermès dog mat as Pet Luxury.
3 Ways to Serve RAWR. No freezer involved.
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Straight from bag.
Scoop, serve, done. It's a complete meal exactly as it is.
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Add warm water (optional).
A splash of warm water and a stir turns it into a moist, raw-style bowl in about a minute. Good for hydration, good for dogs who like a bit of gravy.
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As a topper.
Sprinkle it dry over tonight's kibble. No routine disruption. Your dog will notice anyway.
Freeze-dried, unapologetically raw. Ready in seconds.
Freeze-dried raw for fussy cats — prime-cut chicken or salmon, nothing they'd turn their nose up at. One bag to try, four or eight to keep the bowl full.
As featured in
Regular price
£9.99
Sale price
Tax included.
Composition
Composition
Gourmet Chicken with Superfoods (175g) Chicken 85% (Raw Chicken Breast 66%, Raw Chicken Heart 10%, Raw Chicken Liver 9%), Salmon Oil 4%, Egg Yolk Powder 2%, Pumpkin 2%, Collagen 2%, Sweet Potato 1%, Cellulose Powder 1%, Hydrolysed Yeast 1%
Gourmet Chicken & Salmon with Superfoods (175g) Chicken 80% (Raw Chicken Breast 66%, Raw Chicken Liver 8%, Raw Chicken Heart 6%), Raw Salmon 6%, Carrots 3%, Pumpkin 3%, Egg Yolk 2%, Sweet Potato 2%, Collagen, Cellulose Powder, Hydrolysed Yeast, Salmon Oil
Gourmet Beef with Superfoods (175g) Beef 85% (Raw Beef 55%, Raw Beef Heart 21%, Raw Beef Liver 10%), Carrots 3%, Pumpkin 3%, Sweet Potato 2%, Cellulose Powder, Hydrolysed Yeast, Linseed Oil, Corn Oil, Salmon Oil.
100% Chicken Breast (50g) Chicken breast 100%. That's it.
100% Duck Breast (50g) Duck breast 100%. That's it.
Analytical Constituents
Analytical Constituents
Gourmet Chicken with Superfoods (175g) Crude Protein 50%, Crude Fat 28%, Crude Fibre 5%, Crude Ash 8%, Calcium 1%, Phosphorus 0.8%, Taurine 0.4%, Total Omega-3 Fatty Acids 0.8%, Energy 449kcal per 100g
Gourmet Chicken & Salmon with Superfoods (175g) Crude Protein 53%, Crude Fat 23%, Crude Fibre 6%, Crude Ash 9%, Calcium 1%, Phosphorus 0.8%, Total Omega-3 Fatty Acids 1%, Energy 405 kcal / 100g.
The third option.
Kibble is convenient. Frozen raw is nutritious. Until now you had to pick.
| Scroll left to right | Kibble | Raw |
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| 85%+ Meat |
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| 97%+ Nutrient Retention |
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| No Fillers |
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| No Prep |
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| Safe, No Cont. Risk |
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FAQs
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Both. Fed on its own it's a complete and balanced meal. Or add a scoop over whatever your cat eats now for a raw boost without changing their routine.
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Yes — it's one of the reasons people choose it. Add a splash of warm water to the nuggets and they soak it up in seconds, so every meal becomes a way to get more water into your cat. Serve dry if you prefer; the choice is yours.
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Yes. Every batch goes through a pathogen kill step before it's packed, so it's safe to handle, store at room temperature and serve — no freezer, no raw-meat hygiene routine, compared to traditional raw.
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It's 85% prime-cut meat, so it smells and tastes like real food — not kibble. In taste tests, 95% of cats preferred RAWR over other freeze-dried foods. Even the fussiest eaters usually come round with a splash of warm water. In the off chance they don't, contact us within 30 days, we will make it right.
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Roughly 50g a day for an average 4kg cat as a full meal. As a topper, a small handful over their usual food. Further feeding details can be found here.
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Slowly. Start by replacing about a quarter of the current food with RAWR and increase to full over 7–10 days. A slightly looser stool in the first few days is normal while their gut adjusts — if it lasts longer, slow the switch down.
